Job Description

Overview

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Role and Reporting

Role: PPC Manager

Reports To: Chief Executive Officer

Key Relationships

Internal: Brand Managers; Operations Team; Marketing Team

External: Various Clients; Any 3rd Party Vendors or Service Providers

About Commerce Canal

Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our offering ranges from on-site support to general sales representative support by region or classification. Brands supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance. Commerce Canal processes and represents approximately $300mm in annual GMV with retailers such as Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohls, Macys, Wayfair, Walmart, Zappos and several others.

Job Summary

The PPC Manager will plan and execute PPC strategy for Commerce Canals owned or licensed brands such as LEGO Wear, Hanes & New Balance. Responsibilities include running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. The role requires knowledge of SEM and SEO principles and strong analytical skills. The go-to-market strategy includes selecting products to market and sell profitably. Reporting to the CEO, you will work with internal stakeholders, retail and e-tail partners, and external agencies to execute the strategy. You will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic, engagement and conversion.

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Keyword selection and audience targeting
• Monitor budget and adjust bids to improve ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise ad copy
• Develop new campaigns across multiple channels
• Maintain partnerships with PPC platforms and vendors
• Identify and mitigate click fraud risk
• Stay current with PPC and SEM trends

Requirements and Skills

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. Google Ads, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinker with strong math skills
• BSc/BA in Marketing, Digital Media or related field; AdWords certification is a plus

Benefits & Working Conditions

• Based in Midtown Manhattan with proximity to major stations
• In-office Tuesday to Thursday with optional work from home on Monday and Friday
• Competitive salary
• Commuter benefits
• Annual bonus tied to company and team results
• Health, dental and vision insurance coverage
• 401(k) plan with employer match
• Paid Time Off

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