Job Description

Vice President of Marketing and Communications About the Company Influential organization representing cardiothoracic surgeons & allied healthcare professionals Industry Health, Wellness & Fitness Type Nonprofit Founded 1964 Employees 51-200 Specialties heart lung esophageal surgery clinical practice guidelines clinical outcomes database education cardiac surgery lung surgery pediatric surgery congential heart surgery critical care coronary artery bypass grafting valve surgery and lung cancer surgery About the Role The Company is in search of a Vice President of Marketing and Communications to play a pivotal role in the strategic development and execution of brand and marketing initiatives. The successful candidate will be responsible for leading the creation of integrated marketing plans that enhance brand awareness, engagement, and demand across various channels. This role demands a strategic thinker with a proven track record in marketing, public relations, and digital engagement, particularly in the use of data and AI to inform decision-making. The VP will oversee the marketing and communications teams, ensuring collaboration to achieve the organization's goals, and will be a key steward of the brand, maintaining consistency in messaging and visual identity. Experience in developing and executing multi-channel, multi-segment campaigns, as well as a deep understanding of the marketing and communications field, is essential. Candidates for the Vice President position at the company should have a Bachelor's degree in a relevant field and a minimum of 10 years' experience in marketing and communications. The role requires a leader with strong management skills, the ability to mentor a team, and a proven ability to grow revenue and market share. Proficiency in digital marketing tools, web management, and a background in AI and data analytics is necessary. While not mandatory, experience within a professional medical society, nonprofit, or healthcare industry is preferred. The ideal candidate will be adept at working with internal and external partners, have excellent communication skills, and be capable of influencing at all levels of the organization. The role is demanding and fast-paced, requiring the ability to manage multiple projects and adapt to changing priorities. Hiring Manager Title CEO and Executive Director Travel Percent Less than 10% Functions ~ Marketing Confidential

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